About The Space

This private salon suite is located inside the Salons By JC building near Westgate mall in San Jose, CA. There's plenty of parking and the salon is open by appointment only. 

Alova Salon is a Eufora products and hair color exclusive salon. We are focused on professional, environmentally friendly, and effective products that will leave you with the healthy shiny hair you have always dreamed of.  To read more about Eufora products and color, you can go to www.eufora.net.

Specializing in customized haircuts and color techniques that will suite your lifestyle and your budget needs.  Each cut is designed to accentuate those beautiful features you love and each color is custom blended depending on each clients desired results.  


Hello,   I'm Vanessa Rockey

 I started my journey into the hair industry over 20 years ago as a bridal hairstylist and absolutely fell in love with it over the years.  As a Eufora Educator since 2005, an American Board Certified Master Colorist, & winner of Euforas' Haircolorist of the Year 2017, my specialties include customizing colors to help each guest celebrate their inner and our beauty. Whether you are looking to transition into your gray, or hide it, become a "natural" blonde, brunette, or go boldly red, I'm here to make that happen. As for hair cutting, my favorite cuts to do are above the collar, for effortless styling. But, and its a big one, I also LOVE cutting curly hair and can help you achieve less frustration with your natural texture. I do my best work with medium to loose textured curls. The kind that cant seem to commit to being curlly or straight.


My career as a professional Daymaker gives me the opportunity to help women achieve the healthy, gorgeous hair of their dreams. I can't wait to work with you on your own hair journey.



2018   Winner Bangstyle Supreme  Stylist

2017   Winner Bangstyle Supreme Stylist

2016   Winner SOYA Color Vision

2015   2nd Place Eufora Make Over Madness

2015   Winner EuforaStyle Competition

2014   Winner Eufora Make Over Madness

2013   RAWartists National Hairdresser of the Year

2013   2nd Place Eufora SOYA Make-Over

2013   2nd Place Eufora SOYA Contemporay Classic

2013   2nd Place Eufora SOYA Avant Garde

2013   2nd Place Eufora SOYA Team Collaboration

2011   2nd Place Eufora SOYA Make Over

2011   2nd Place Eufora SOYA Contempory Classic

2010   2nd Place Eufora SOYA Make Over

Fun Facts 

Up until this year, I've rejected all things woo woo. This year, I've decided to try something new and I'm learning about meditation and healthier mindsets. I don't know where that will take me, but there's nothing to lose by trying to be more positive in life. Seriously Soundbaths at the ocean with my good friend Kristen Soseman are so nice. 


When I'm not working behind the chair, sometimes I'm out teaching for Eufora, or making jewelry for my website aloralocks.etsy.com.


Mostly, I'm spending quality time with my husband Brian and our 2 cats Wesley & Fezzik (Yep the characters from the Princess Bride movie). My favorite color is blue. My favorite movie is Princess Bride & Shag.  I love camping, the ocean, animals, kitties. Did I mention kitties?

I also probably watch way too much tv, but I try to keep it to fun light hearted shows, with the occasional Stranger Things type of show thrown in. 

Odd facts about me: I lived in Malaysia from 6-8 yrs old.


Who are you supporting by coming to me?


I Believe in Reproductive Rights & Bodily Autonomy

I LOVE our LGBTQ+ Guests & Support The Community

I Support Preferred Pronouns.

I Believe in Equal Rights For All

I Believe Black Lives Matter

I Do Not Allow Racist

or Homophobic comments in our salon.

I Believe in Science

I Believe in Freedom of Religion, All Religions

I Believe We Can All Do & Be Better.

If that's important to you, you are important to me 




My husband Brian and I sometimes clean up nice and head out. Its rare, but possible. He's a pretty amazing man who started life with me as an EMT and has now passed the CA Bar Exam. Just waiting on the Review before he can finally say those words "I'm a Lawyer"


I did a lot of the painting reupholstering,  and custom building things in the salon, because I LOVE getting crafty, I was raised by a handy single momma.

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This is a visual representation of the inside of my brain at any given time. Also, its a picture I took at the Chihuluy Glass Museum in Seattle, WA


My "fur children" Wesley & Fezzik. Wesley actually went viral on Tik Tok during the pandemic for his outrageously loud and soothing purr. Fezzik may not have a loud purr but his snuggle game is very strong.


I live for Glamping! and I usually force my husband to join me.